Journal of Fashion Marketing and Management: Volume 20 Issue 2

Young professionals’ conspicuous consumption of clothing

Abbie Lewis, Miguel Moital

The purpose of this paper is to examine the relationship between conspicuous consumption and public self-consciousness, materialism and domain-specific self-esteem, demographics…

Personality and fashion consumption: a conceptual framework in the Indian context

Rashmita Saran, Subhadip Roy, Raj Sethuraman

The purpose of this paper is to integrate consumer personality to fashion involvement, fashion-oriented impulse buying behavior, consumer emotions and hedonic consumption in the…

User engagement in social media – an explorative study of Swedish fashion brands

Andrea Geissinger, Christofer Laurell

The purpose of this paper is to add to the literature by exploring how curvilinear manifestations of user engagement can be explained in the setting of fashion-oriented social…

Inspiration sources for Australian fast fashion design: tapping into consumer desire

Alice Payne

The purpose of this paper is to identify both the inspiration sources used by fast fashion designers and ways the designers sort information from the sources during the product…

Exploration of factors influencing body image satisfaction and purchase intent: Millennial females

Sara Emma Rieke, Deborah Clay Fowler, Hyo Jung Chang, Natalia Velikova

The purpose of this paper is to determine which factors impact body image satisfaction of Generation Y college age and young professional females born between the years of 1980…

Management perspectives on country of origin

Arooj Rashid, Liz Barnes, Gary Warnaby

The purpose of this paper is to provide a new perspective by conceptualising country of origin (COO) from a management perspective, identifying the impact different COO constructs…