Journal of Fashion Marketing and Management: Volume 21 Issue 1

Women’s activewear trends and drivers: a systematic review

Grant Anthony O’Sullivan, Clare Hanlon, Ramon Spaaij, Hans Westerbeek

The activewear industry would benefit from an evidence-based understanding of how activewear is incorporated into women’s lives and their changing participation in physical…

Culture and gender’s role in apparel purchasing patterns

Elsa Nieves-Rodriguez, Myra Mabel Perez-Rivera, Teresa Longobardi, Jose A. Davis-Pellot

Scholars recognize that international marketing effectiveness requires adapting to cultural values, and at the same time, paradoxically, acknowledge the possibility of cultural…

Facebook practices for business communication among fashion retailers

Tomás Escobar-Rodríguez, Rocío Bonsón-Fernández

The present study examines relationship building of major players in fashion retailing through social media. Using the theories of word-of-mouth marketing and brand community as…

Antecedents to organic cotton clothing purchase behaviour: study on Indian youth

Arpita Khare, Geetika Varshneya

The purpose of this paper is to examine influence of past environment-friendly behaviour, peer influence and green apparel knowledge in the context of organic clothing purchase…

Predictors of purchase intention toward green apparel products: A cross-cultural investigation in the USA and China

Seung Bong Ko, Byoungho Jin

The purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed…

The value of textual haptic information in online clothing shopping

Tomé Rodrigues, Susana C. Silva, Paulo Duarte

The purpose of this paper is to evaluate the potential of textual haptic information to minimize the effects of need for touch (NFT) in global online environments by testing the…

Building brand loyalty in e-commerce of fashion lingerie

Javier A. Sanchez Torres, Francisco-Javier Arroyo-Cañada

The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of…

Happiness, altruism and the Prius effect: How do they influence consumer attitudes towards environmentally responsible clothing?

Vaughan Reimers, Bryce Magnuson, Fred Chao

Academic research and consumer polls often report strong consumer support for environmentally responsible products (ERPs), and yet the proportion of sales they account for is…

Validating fashion brand centrality scale amongst young adults

Abhigyan Sarkar, Juhi Gahlot Sarkar

The purpose of this paper is to develop and validate a psychometrically reliable scale to measure centrality of brand (CoB) or brand centrality construct in the domain of fashion…