Journal of Fashion Marketing and Management: Volume 22 Issue 2

Fashion self-congruity: scale development and validation

Sahiba Anand, Harsandaldeep Kaur

The purpose of this paper is to develop and validate measurement properties of a scale measuring fashion self-congruity (FSC).

Sew or purchase? Home sewer consumer decision process

Addie Martindale, Ellen McKinney

The purpose of this paper is to explore garment consumption decision processes of female consumers when they have the option to sew or purchase their clothing.

Collaborative fashion consumption – drivers, barriers and future pathways

Carolin Becker-Leifhold, Samira Iran

The purpose of this paper is to explore the existing literature on CFC together with its relative concepts and discuss the current state of knowledge in the field of alternative…

Dynamic ease evaluation for 3D garment design

Fangfang Zhang, Trevor John Little

3D garment design technology is developing rapidly thereby creating a need for different approaches to developing the patterns. The purpose of this paper is to evaluate the 3D…

Austerity to materialism and brand consciousness: luxury consumption in India

Nikita Sharda, Anil Kumar Bhat

The purpose of this paper is to understand the role of materialism and brand consciousness in determining the luxury consumption among the young Indian consumers.

3D technology in fashion: from concept to consumer

Veronica Arribas, José A. Alfaro

The purpose of this paper is to show how 3D digital technology can bring value to the fashion industry by analysing the specific benefits it offers along the value chain…

The sustainability word challenge: Exploring consumer interpretations of frequently used words to promote sustainable fashion brand behaviors and imagery

Susan Evans, Anne Peirson-Smith

The purpose of this paper is to examine user perceptions toward consumer-facing words used by fashion brands to stimulate sustainable consumption and post consumption behavior.

Shopping channel preference and usage motivations: Exploring differences amongst a 50-year age span

Rosy Boardman, Helen McCormick

The purpose of this paper is to provide a greater understanding of why and how different ages use shopping channels, analysing preferences and motivations for use.