Journal of Communication Management: Volume 11 Issue 2

German experiences with codes and their enforcement

Horst Avenarius

This is a general review of the German concepts and provisions for the self‐regulation of PR practitioners. They differ from the various systems published so far in this Journal…

Global versus cultural approaches in public relationship management: The case of the European Union

Chiara Valentini

The aim of this paper is to present and compare two approaches (the global and the cultural) to public relationship management and to argue by reference to different cases, why…

The political symbolism of business: Exploring consumer nationalism and its implications for corporate reputation management in China

Jian Wang, Zhiying Wang

This paper aims to illustrate the concept of “consumer nationalism” and its implications for corporate reputation management in China.

Risk communication strategies in the chemical industry in Spain: An examination of the web content of companies on issues related to chemical risk

Paul Capriotti

The aim is to study how the chemical industry in Tarragona (Spain) uses the internet to communicate with its community on issues relating to chemical risk and the impact of the…

Performance communication of the Belgian Railway

Dave Gelders, Jan Pieter Verckens, Mirjam Galetzka, Erwin Seydel

The purpose of this paper is to provide an insight into performance communication from an important public service, i.e. the Belgian Railway, towards its employees (internal) and…

Emerging metaphors in brand management: towards a relational approach

Pekka Tuominen

The purpose of this study is to describe, analyse, and understand the emerging metaphors in brand management in the context of service brands.

Editorial

Magda Pieczka