Table of contents
Public relations and the free organizational publication: Practitioner perspectives on the brave new (media) world
Ian Somerville, Emma Wood, Mark GillhamThe purpose of this paper is to present and discuss the results of research conducted among Scottish communication professionals, which investigated their perception of and…
Emotion in public relations: a neglected phenomenon
Liz YeomansThe purpose of this paper is to explore the notion that, in order to instil and maintain confidence in relationships with clients, journalists and others, PR practitioners in the…
Public trust in the PR industry and its actors
Larsåke LarssonThe PR industry has become an important actor in society and in the democratic process. The purpose of this article is to examine the opinion state of this phenomenon. More…
When lobbying backfires: balancing lobby efforts with insights from stakeholder theory
Øyvind Ihlen, Øystein BerntzenThe purpose of this paper is to improve upon lobby theory by learning from a failed lobby campaign in which the lobbyist managed to annoy and anger key constituencies.
Risk assessment as a function of a successful merger: Merrill Lynch‐Advest merger
Susan GranthamThe purpose of this paper is to examine the communication challenges Merrill Lynch encountered during the transition phase and post‐merger with Advest and the subsequent problems…
Effective spokespersons in a public service announcement: National celebrities, local celebrities and victims
Mark Toncar, Jane S. Reid, Cynthia E. AndersonThe purpose of the paper is to investigate the consequences of using national celebrities, local celebrities and disaster victims as spokespersons in a public service radio…
ISSN:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer