Journal of Communication Management: Volume 12 Issue 2

Public relations research priorities: a Delphi study

Tom Watson

The purpose of this paper is to identify and rank the most important topics for research in the field of public relations. An associated outcome was to propose the research…

Who's in and who's out?: Studying the effects of communication management on social cohesion

Piet Verhoeven

This paper aims at providing a theoretical perspective to study the effects of the communication management/public relations of organizations on the social cohesion of…

Environmental disclosure in response to public perception of environmental threats: The case of co‐incineration in Portugal

Manuel Castelo Branco, Teresa Eugénio, João Ribeiro

The purpose of this paper is to examine changes in levels of voluntary environmental disclosures of Cimpor and Secil in response to increased public awareness of its activities…

Perspectives of communication in the Australian public sector

Leanne Glenny

The purpose of this paper is to seek an understanding of the role of government communication in Australia by examining perspectives on the extent to which public servant…

Integrated online marketing communication: implementation and management

Călin Gurău

The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment.

Microtrends: The Small Forces behind Today's Big Changes

Richard Bailey