Journal of Communication Management: Volume 13 Issue 4

Behavioral dimensions of public relations leadership in organizations

Jounghwa Choi, Yoonhyeung Choi

The evolution of public relations into a management function has brought the importance of leadership to the forefront of professional discussion. This study aims to identify and…

Personal relationship strategies and outcomes in a membership organization

Tiffany Derville Gallicano

This study seeks to investigate strategies for building personal relationships with an organization's members, and to examine the outcomes of personal relationships in an advocacy…

Integrating emotion with identity in European Union strategy

Simon Moore

The purpose of this paper is to propose a more extensive and overt use of emotion in building popular support for the EU.

Living the sweet (d)Life: public relations, IMC, and diabetes

Ashli Quesinberry Stokes

This paper aims to analyze dLife, an integrated media network dedicated to empowering Americans living with diabetes. It shows how dLife's use of integrated marketing…

Communication quality and added value: a measurement instrument for municipalities

Marita Vos

This study aims to achieve a better understanding of communication quality and how it can be measured in the municipal context. A previously developed instrument for measuring…

Reconfiguring Public Relations: Ecology, Equity, and Enterprise

Julia Jahansoozi

The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation

W. Timothy Coombs