Table of contents
Fortune 1000 communication strategies on Facebook and Twitter
Weiting Tao, Christopher WilsonThe purpose of this paper is to explore the communication strategies corporations adopt for Facebook and/or Twitter, and the consistency of communication strategies used on both…
Relationship maintenance strategies on the Facebook pages of current US Senators
June Yung Kim, Jung Min Park, Jin Sook ImThe purpose of this paper is to investigate how current US senators utilize their Facebook pages to promote positive relationships with their public in terms of relationship…
Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Jie Xu, Yiye WuThe purpose of this paper is to investigate the effects of using Twitter on American stakeholders’ crisis appraisal for organizations originated from two foreign countries with…
This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews
Justin Walden, Denise Bortree, Marcia DiStasoThe purpose of this paper is to explore how a change to a US policy about product testimonials affected bloggers and to understand bloggers’ perceptions of the…
Anti-social media: executive Twitter “engagement” and attitudes about media credibility
Michael C Porter, Betsy Anderson, Mary NhotsavangThe purpose of this paper is to take the results of two studies to hypothesize about practice and recommend research/debate on business leaders’ use and perceptions of social…
Communication management on social networking sites: Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
Christopher Hendrik Ruehl, Diana IngenhoffOver the last years, many corporations have started to maintain profile pages on social networking sites (SNS), but research on how and why organizational stakeholders use these…
ISSN:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer