Journal of Communication Management: Volume 19 Issue 4

A moderated mediation model of corporate social responsibility

Hyojung Park, Soo-Yeon Kim

The purpose of this paper is to examine the effects of corporate ability (CA) and corporate social responsibility (CSR) on perceptions of CSR motives, attitudes, and behavioral…

How does the corporate sector perceive non-profit organizations? Evidence from South Korea

Samsup Jo, Jae-Woong Yoo

While non-profit organization (NPO)-corporate alliances have proliferated in recent years, study has yet to examine on the perception of corporations toward NPOs. The purpose of…

Public relations culture, social media, and regulation

Jennifer Vardeman-Winter, Katie Place

The purpose of this paper is to explore how practitioner culture is maintained despite legal, technical, and educational issues resulting from the deluge of social media. The…

“It’s always been a sexless trade”; “It’s clean work”; “There’s very little velvet curtain”: Gender and public relations in post-Second World War Britain

Jacquie L'Etang

The purpose of this paper is to capture historical data relating to the enactment of public relations work based on gender in post-war Britain. The paper contributes new insights…

Breaking the measurement and evaluation deadlock: a new approach and model

Jim Macnamara

Noting findings by Michaelson and Stacks in the USA and Zerfass and colleagues in Europe that research-based measurement and evaluation (M & E) of public relations and…

Internal communication education: a historical study

Mary Welch

This historical analysis investigates treatment of the important discipline of internal communication in a number of globally influential public relations education frameworks…

Journalism and PR: Unpacking “Spin”, Stereotypes and Media Myth

Kevin Moloney