Table of contents - Special Issue: Big strategy and little strategy
A practice perspective on strategic communication: The discursive legitimization of managerial decisions
Helle Kryger Aggerholm, Birte AsmußThe purpose of this paper is to link the authentic, communicative activities, e.g. organization-wide meetings at the micro-level, to the institutionalized practices at the…
3139
How dominant coalition members’ values and perceptions impact their perceptions of public relations participation in organizational decision making
Christopher WilsonThe purpose of this paper is to understand the extent to which dominant coalition members’ values and perceptions influence their perceptions of public relations participation in…
1314
Strategic predisposition in communication management: Understanding organizational propensity towards bridging strategy
Soojin KimThe purpose of this paper is to identify factors influencing an organization’s predisposition to bridging strategy, and tests relationships between those factors and bridging…
3723
Message strategies in smartphone patent battles: Ownership and innovation capability
Ji Young Kim– The purpose of this paper is to examine the effects of message attributes on public opinion in regards to corporate reputation and communication intention.
1159
ISSN:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer