Journal of Communication Management: Volume 4 Issue 4

Public relations measurement finally coming of age: A US perspective

John D. Bergen

This opinion piece reviews the forces driving the growth of public relations measurement between the mid‐1980s and the present day. Looking to the future, it discusses the…

A critical review of conceptions of communication evident in contemporary business and management literature

Richard J. Varey

Management literature is critically examined, and this finds an outmoded conception of human communication that is convenient when power is the central concern, but dysfunctional…

The European public relations body of knowledge

Dejan Verčič

The paper reports on the European Public Relations Body of Knowledge project (coordinated by the author for the European Association for Public Relations Research and Education…

Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap

Emma Boulstridge, Marylyn Carrigan

According to the press at the turn of the year 1999—2000, a good corporate reputation for responsible marketing is a key element in business success. One justification for this is…

Negotiating culture in a global environment

Alison Rankin Frost

Culture is still an issue for organisations both internally and externally, and becoming increasingly complex as markets, customers and employees go ‘global’. Culture is a…

Developmental mentoring: Creating a healthy organisational culture

Julie Hay

This paper explores the nature of mentoring and contrasts traditional approaches with a developmental format that may be more suited to today's flatter organisations. A definition…

Managing legal crises: Strategic communication in the court of public opinion

Kathy Fitzpatrick

Managing the adverse visibility associated with a high‐profile legal crisis is a challenge faced by an increasing number of public relations professionals. This paper offers…

Getting to know you: Psychographics' place in public relations research

Barbara J. DeSanto

This paper discusses the contribution psychographics can make to the public relations process. While marketers and advertisers rely on building up groups through individuals'…