Journal of Communication Management: Volume 5 Issue 4

Communication managers as strategists? Can they make the grade?

Peggy Simcic Brønn

When discussing the role of executives in public relations and their involvement in decision making, much research has focused on the dichotomous roles of technician and manager…

The dynamics of corporate identity: A review of a process model

T.C. Melewar, Adrian R. Wooldridge

This paper seeks to understand the founding of the five main constructs of corporate identity proposed by Schmidt. Wider literature review has revealed some elements that need…

Success in innovation implementation

J. David Johnson

Increasingly, how well organisations innovate is becoming the single most important issue in determining their ultimate success. Referencing a variety of cases primarily drawn…

Early warning of organisational crises: A research project from the international air express industry

Goran Milenković

International air express carriers, frequently referred to as international courier companies, operate integrated global networks consisting of aircraft, hubs, vehicles, data…

Message to desired action: A communication effectiveness model

David J. Therkelsen, Christina L. Fiebich

This paper argues that communication is successful only if it overcomes each of six hurdles: reach, attention, understanding, belief, recall and action. The authors then map the…

Public relations is the navigator of the new media economy

Richard Edelman

The media have changed forever. Potential audiences are now dispersed among a plethora of media, extremely segmented, and much harder to pin down for extended periods. Information…