Journal of Communication Management: Volume 7 Issue 2

Ethics – Who needs them?

Tim Marshall

Why should PR professionals bind themselves to a code of ethics when even membership of a professional industry association is not mandatory? Is it not easier to be ethics‐free…

Australia has matured from words to strategies to leadership

Liz McLaughlin

Practitioners need to see their future as being part of the leadership team within organisations, and therefore need to move beyond technical competencies and focus on developing…

Public relations orientation: Development, empirical testing and implications for managers

Leeora D. Black, Charmine E.J. Härtel

This study proposes a new construct and a measure for understanding the embeddedness of public relations capability at the organisation level. The public relations orientation…

Strategic ambiguity in communicating public sector change

Shirley Leitch, Sally Davenport

This paper applies Eisenberg’s theory of strategic ambiguity to stakeholder relationship management during a period of significant change within a public sector organisation…

Towards a new terminology: Optimising the value of issue management

Tony Jaques

Most issue management practitioners and scholars accept that issue management has progressed substantially over 25 years, from primarily a reactive crisis prevention tool to a…

Grassroots energy: A case study of active citizenship and public communication in risk society

Kristin Demetrious

In 2001, the Victorian state government approved the construction of a 500‐megawatt power station at Stonehaven by US multinational corporation, AES Power One. In 2002 plans had…

Public relations: The integrated communication tool in the launch of a new software operating system – A case study

Ava Lawler, Gabrielle Tourelle

This paper examines how PR can be used effectively to educate and excite a market prior to the launch of a new product by showcasing the launch of Microsoft’s new software…

The emotionality of information and communication technology implementation

Theodore E. Zorn

While there is extensive research on emotion in the workplace and on information and communication technology (ICT) implementation, largely ignored is the emotionality of ICT…

Managing organisational writing to enhance corporate credibility

Roslyn Petelin

Many employees neither trained as “career writers” nor defining themselves as writers spend a major part of their time writing because, undeniably, writing is a central activity…