Journal of Communication Management: Volume 7 Issue 4

A reflective stakeholder approach: Co‐orientation as a basis for communication and learning

Peggy Simcic Brønn, Carl Brønn

Organisations are undergoing dramatic changes as stakeholder groups exert an ever‐increasing influence on the place and responsibilities of organisations in society. Important…

Implications of mass communication theory for asymmetric public relations evaluation

Mairead McCoy, Owen Hargie

This paper considers the implications of mass communications theory on public relations (PR) evaluation and briefly reviews mass communication effects, persuasion, and cognition…

Halo effect: Conceptual definition and empirical exploration with regard to South Korean subsidiaries of US and Japanese multinational corporations

Mi‐Young Oh, Jyotika Ramaprasad

Evaluation literature has found a halo effect wherein raters allow overall or trait impressions to colour the evaluation of other traits of the ratee. Despite some conceptual and…

Does employee satisfaction matter? A study to determine whether low employee morale affects customer satisfaction and profits in the business‐to‐business sector

Julie Abbott

Is employee morale affecting customer satisfaction and therefore the bottom line? This paper describes a piece of exploratory research carried out in the business‐tobusiness (B2B…

Can SMEs “do” CSR? A practitioner’s view of the ways small‐ and medium‐sized enterprises are able to manage reputation through corporate social responsibility

Nigel Sarbutts

If major corporations struggle to define and place a value on reputation and reputational risk, what hope is there for small‐ and medium‐sized enterprises (SMEs)? It is assumed…

Effective crisis management: Tools and best practice for the new millennium

Caroline Sapriel

This paper outlines the new approach to crisis management, as forming an integral part of business contingency planning. Crisis management is no longer primarily a function of the…

Reputation and corporate responsibility

Stewart Lewis

In this paper the author tracks the rise of corporate social responsibility (CSR) as a concern and an ever‐growing factor in stakeholder expectations. Using MORI data from a range…