Journal of Communication Management: Volume 8 Issue 3

Corporate reputation in Asia: Looking beyond bottom‐line performance

Vivian L. Lines

Corporate reputation is a major concern for CEOs globally. In Asia it is increasingly being managed strategically at the highest corporate levels. A survey of C‐suite executives…

Multinational corporations and public relations in a historically resistant host culture

Nilanjana Bardhan, Padmini Patwardhan

Since the onset of globalisation, many multinational corporations (MNCs) have been increasingly opening up subsidiaries in several host nations. While the entry of MNCs in some…

Cultural influence on relationship cultivation strategies: Multinational companies in China

Chun‐ju Flora Hung

This study of multinational companies in China focuses on the role culture plays in relationship cultivation. The author interviewed 40 participants from 36 multinational…

Trust and corporate social responsibility: Lessons from India

Prema Sagar, Ashwani Singla

Skeletons tumbling out of corporate closets over the past few years have led to a general erosion of trust in business globally. With this backdrop, lessons from India are…

Post‐earthquake crisis communications in Taiwan: An examination of corporate advertising and strategy motives

Fei‐Wen Ho, Kirk Hallahan

This study examines gestures, themes, message copy points and imagery, and strategy motives reflected in corporate advertising appearing in the China Times and United Daily News…

The structural transformation of China’s propaganda: An Ellulian perspective

Juyan Zhang, Glen T. Cameron

In this historical analysis, Jacques Ellul’s theory of propaganda is applied to analyse the changes of China’s propaganda. It is found that China’s propaganda is undergoing…

The crucial role of research in multicultural and cross‐cultural communication

Jim R. Macnamara

Research is recognised as an essential part of planning and evaluation in most areas of marketing and corporate communication, including advertising, direct marketing and…