Journal of Communication Management: Volume 9 Issue 1

Facing the mirror

Sunday Odedele

This paper aims to encourage PR practitioners to appreciate their role as the pivot of their organisation’s reputation management. It discusses the importance of codes of ethics…

Organisation‐public relationships: Measurement validation in a university setting

Samsup Jo, Linda Childers Hon, Brigitta R. Brunner

Given the link between quality relationships and supportive behaviours among organisations and publics, it is not surprising that public relations scholars and practitioners have…

Profiling the regulatory environment of public relations practice in the UK, Italy and South Africa

Nigel O’Connor, Toni Muzi Falconi

This paper brings together new and existing resource material to provide a detailed profile of the regulatory environments affecting the practice of public relations in the UK…

Can the professionalisation of the UK public relations industry make it more trustworthy?

Natasha Tobin

The UK’s Institute for Public Relations (IPR) is applying for Royal Chartered status, giving legitimacy to the professional standing and practice of public relations. One of the…

Abuse and self‐abuse – PR and its USP, plausible deniability

Richard Linning

Who started it we will never know. But from the birth of newspapers, advertisers realised that the third party endorsement of apparently independent editorial reporting delivered…

What can be learned from case studies in public relations? An analysis of eight Canadian lobbying campaigns

Marianne Kugler

Case studies in public relations are often used as illustrations in textbooks or for promoting good practices. This paper examines the use of case studies to understand the basics…