Journal of Communication Management: Volume 9 Issue 2

Corporate responsibility: The communication challenge

Jenny Dawkins

An ever‐increasing number of companies are recognising the reputational risks and opportunities that corporate responsibility brings, and for these companies aligning corporate…

Should NGOs be viewed as “political corporations”?

Robert Blood

The emergence of non‐governmental organisations (NGOs), along with supranational organisations, is probably the most important political development of the post‐Second World War…

Information and consultation regulations 2004 – The opportunity and the challenge

Louise Birkett, Steve Doswell

The European Directive on Information and Consultation will come into force in the UK on 6th April, 2005 for all undertakings employing 150 people or more. In 2007 this threshold…

Market‐driven journalism: Creating special sections to meet reader interests

Betty Attaway‐Fink

A major shift has occurred since the 1970s in the way newspapers do business, largely due to the impact of marketing research on newsroom decisions. Research used to identify and…

Five guiding principles of culture management: A synthesis of best practice

Donna McAleese, Owen Hargie

This paper offers a synthesis of best practice on how to build, maintain or modify an organisation’s culture. The image of a company in which all employees strive towards common…

Living “extreme”: Adventure sports, media and commercialisation

Heike Puchan

Participation in extreme sports, sometimes called adventure sports, action sports or even individualistic sports, has vastly increased in the last 20 years. The terms are still up…

Rediscovering what PR managers do: Rethinking the measurement of managerial behaviour in the public relations context

Barbara DeSanto, Danny Moss

This paper explores the nature of managerial work in the public relations context drawing comparisons with the way mainstream management research has defined the main elements and…