Table of contents
A new market brand equity model (MBE)
Avichai Shuv-AmiThe current study conceptualizes and empirically tests a new model of market brand equity (MBE). This model, that not just provides an understanding of customer mindsets toward…
Factors affecting customer loyalty for mobile telecommunication industry
Ingy Shafei, Hazem TabaaThis research works toward identifying the service quality constructs for the telecommunication industry, the extent they affect customer satisfaction, the perceived switching…
International diversification and firm performance: a four-stage model
Alberto Ferraris, Stefano Bresciani, Manlio Del GiudiceThe purpose of this paper is to investigate the relationship between international diversification (ID) and performance in multinational firms by proposing a new and unified…
Real-time analysis of Cyprus’ embryonic oil and gas industry
Alkis ThrassouUtilising a substantial volume of reliable international literature, information and positions – as well as many, less credible, local ones – the research analyses and interprets…
Workforce and destination influence over hospitality industry performance
María del Mar Alonso-Almeida, Josep Llach, Jose Daniel Barquero, Kerstin BremserAs part of the recent global financial crisis, Europe has experienced a double crisis (financial crisis and Euro crisis) leading to a double dip recession, meaning that the…
Transferring codes of conduct within a multinational firm: The case of Lebanon
Samer Francois Nakhle, Eric DavoineThe transfer of organizational practices or management instruments in the multinational firm often requires adaptations to the local context of subsidiaries and is, as such…
ISSN:
1450-2194Online date, start – end:
2006Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Demetris Vrontis