Table of contents
Networked innovation: developing the AXE110 “mini‐exchange” at Ericsson
Tomas Hellström, Ulf MalmquistThis article describes an informal process of new product innovation that took place outside of the established structures in a large Swedish telecom company; how a number of…
Competitive positioning and market orientation: two interrelated constructs
Enrique Bigné, Natalia Vila‐López, Inés Küster‐BoludaAims to interrelate two lines of research: market orientation and strategic groups identification. Suggests that degree of market orientation of an enterprise should be connected…
The new concept of manufacturing “DNA” within an analytic hierarchy process‐driven expert system
J. Razmi, H. Rahnejat, M.K. KhanEver since the bronze age, graphical representations have been employed to convey a message or a phenomenon. Graphical representations have been and continue to be a powerful tool…
New product development in British SMEs
D.J. Woodcock, S.P. Mosey, T.B.W. WoodReports the efforts of six British small and medium enterprises (SMEs) to enhance their new product development (NPD) capabilities. Finds a strong recognition by managers of “the…
R&D and marketing integration in NPD in the pharmaceutical industry
Mohammed Rafiq, Tim SaxonReports exploratory research focusing on this neglected area based on semi‐structured interviews with R&D and marketing managers of major international pharmaceutical companies…
ISSN:
1460-1060Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Vincenzo Corvello