Journal of Small Business and Enterprise Development: Volume 7 Issue 2

Marketing and company performance of Chinese small firms in Mainland China: a preliminary study

Wai‐sum Siu

This paper reports the survey results of marketing practices of 87 Chinese small firms in Mainland China. The findings suggest that the broad small firm marketing principles…

The use of quantitative and qualitative criteria in the measurement of performance in small firms

Robin Jarvis, James Curran, John Kitching, Geoffrey Lightfoot

Concern has been expressed, over the years, about the financial management strategies adopted by small firms, but very little is known about these practices. Business performance…

Investigating the use of emergent strategic human resource management activity in the small firm

Sue Marlo

There is little information regarding how, or whether, small‐firm owners use their own and their management team’s skills and experiences as part of a strategic approach to…

Effective websites for small and medium‐sized enterprises

Mike Thelwall

In the UK, millions are now online and many are prepared to use the Internet to make and influence purchasing decisions. Businesses should, therefore, consider whether the…

Business networks: assisting knowledge management and competence acquisition within UK manufacturing firms

Ian Chaston, Terry Mangles

In both literature and policy documents, small and medium‐size enterprises (SMEs) are being advised to form networks as a route for acquiring the knowledge required to survive in…

Pricing and positioning for the Single European Currency – the state of play among Northampton small and medium‐sized enterprises

Grahame Fallon, Stuart Graham, Roger Willetts

Pricing and positioning strategies are of increasing strategic importance and are crucial to the long‐term competitiveness of small and medium‐sized enterprises (SMEs). Following…