Journal of Research in Marketing and Entrepreneurship: Volume 13 Issue 2

Entrepreneurial marketing: a strategy for the twenty‐first century?

Sussie C. Morrish

The purpose of this paper is to present the author's view of the role of entrepreneurial marketing (EM) as a strategy to address the dynamic marketing environment of recent times.

Influence from entrepreneurship in marketing theory

Claes M. Hultman, Gerald E. Hills

The purpose of this paper is to point at some examples where entrepreneurship theory can influence the developments within marketing theory.

Entrepreneurship's relevance to marketing

Morgan P. Miles, Stuart Crispin, Chickery J. Kasouf

The purpose of this paper is to better define the contribution of entrepreneurship to the advancement of marketing thought.

Entrepreneurial and SME marketing

Audrey Gilmore

The purpose of this paper is to consider marketing and its relevance to entrepreneurs and small to medium‐sized enterprises (SMEs), and how entrepreneurs and SMEs owner/managers…

Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in context

Jonathan H. Deacon, Jackie Harris

The purpose of this paper is to propose a conceptualisation of the components of contextual marketing (CM), in light of the outcome of the Charleston Summit, through the…

Lost or just at a crossroads: is entrepreneurship the way forward for marketing?

Andrew McAuley

The purpose of this paper is to reflect on whether entrepreneurship is the way forward for marketing.

Guest editorial

Sussie Morrish