Table of contents
The entrepreneurial marketing domain: a citation and co‐citation analysis
Sascha Kraus, Matthias Filser, Fabian Eggers, Gerald E. Hills, Claes M. HultmanEntrepreneurial marketing (EM) is at the brink of becoming an established discipline. To advance the field further and to better guide research efforts in different sub…
Opportunity development: an exploratory study of ecopreneurs using a creativity perspective
David J. Hansen, Javier Monllor, Leslie McMurchieThe purpose of this exploratory study is to examine the development of entrepreneurial opportunities within the context of environmentally‐sustainable business. The “4P”…
Entrepreneurial marketing in SMEs: the key capabilities of e‐CRM
Paul Harrigan, Elaine Ramsey, Patrick IbbotsonEntrepreneurial marketing in small and medium‐sized enterprises (SMEs) is very different to marketing prescribed theoretically for large organisations. The purpose of this paper…
Marketing to the American entrepreneur: Insights and trends from mass‐market print magazine advertising
Alan S. Abrahams, Eloise Coupey, Anuja Rajivadekar, Joshua Miller, Daniel C. Snyder, Samantha J. HaydenAt the marketing/entrepreneurship interface, most research concerns how entrepreneurs market their businesses, rather than how advertisers market to entrepreneurs. The purpose of…
Creative industries: aligning entrepreneurial orientation and innovation capacity
Ian D. Parkman, Samuel S. Holloway, Helder SebastiaoThe purpose of this paper is to examine the relationship between entrepreneurial orientation, innovation capacity, and firm performance in the creative industries context.
Emotional intelligence and entrepreneurial orientation: The moderating role of organizational climate and employees' creativity
Mohammad Suleiman Awwad, Hanane Kada AliThe purpose of this paper is to examine the effect of managers' emotional intelligence, organizational climate and employees' creativity on industrial small to medium‐sized…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones