Journal of Research in Marketing and Entrepreneurship: Volume 16 Issue 2

Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective

Nicole Gross, David Carson, Rosalind Jones

– The purpose of this paper is to propose the application of social practice theory for the investigation of entrepreneurial marketing (EM) practices.

Culture, conduct and innovation: a deconstruction of market orientation

David C. Roach, Joel Ryman, Joshua White

This purpose of this study is to deconstruct market orientation to explore how culture interrelates with conduct and value-creating innovation and its effect on performance. The…

Branding as innovation within agribusiness value chains

Gemma Lewis, Stuart Crispin, Laurie Bonney, Megan Woods, Jiangang Fei, Sarah Ayala, Morgan Miles

The purpose of this paper is to explore how traditional agribusiness firms can differentiate their product through innovation and branding at the value chain level, through the…

The art of entrepreneurial market creation

Kim Lehman, Ian Ronald Fillis, Morgan Miles

The purpose of this paper is to use the case of the Museum of Old and New Art (MONA) in Hobart, Tasmania, to investigate the role of entrepreneurial marketing (EM) in shaping an…

Identifying entrepreneurs through risk taking behaviour: illegal downloading

Kate Pascoe, Kathleen Mortimer

This paper aims to explore, and is the first in a series, whether it is possible to use risk-taking activities as way of identifying potential entrepreneurs. The research examines…

The stories of social entrepreneurs: Narrative discourse and social venture resource acquisition

Philip Roundy

The purpose of this study is to focus on how narratives are used to acquire social venture resources. Social entrepreneurship is a phenomenon of increasing significance. A key…

Editorial

Jonathan Deacon