Table of contents - Special Issue: Marketing and Innovation in Business
Guest Editors: Prof. Demetris Vrontis ,Dr. Michael Christofi
The effect of anticipatory emotions on students’ performance in marketing simulations
Wolfgang Hinck, Zafar U. AhmedThis study aims to analyze the effects of goal-directed feelings on student’s performance in marketing simulations. Calculating path coefficients from data collected at two points…
Partner selection in co-opetition: a three step model
João Alves, Raquel MenesesThis paper aims to contribute towards a better understanding of the partner selection process, which anticipates a successful co-opetition partnership. Co-opetition partnerships…
Expressing herself through brands: the Arab woman’s perspective
Baker Ahmad Alserhan, Daphne Halkias, Aisha Wood Boulanouar, Mumin Dayan, Omar Ahmad AlserhanThis paper aims to extend Wallström et al.’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of…
Entrepreneurship and viral development in rural Western Negev in Israel
Ilan Bijaoui, David RegevThis paper aims to focus on two main and related issues: evaluating whether the required entrepreneurial capabilities are present according to Gladwell’s law of the few in the…
Perception and motivation to purchase organic products in Mediterranean countries: An empirical study in Tunisian context
Bahri-Ammari Nedra, Sandhir Sharma, Aymen DakhliThis paper aims to study the determinants of consumer purchasing behaviour of organic product in the emergent countries. These variables are related to products such as…
Biotechnological mergers and acquisitions: features, trends and new dynamics
Matteo Rossi, Alkis Thrassou, Demetris VrontisThe purpose of this paper is to analyze the phenomenon of mergers and acquisition (M & A) in high-tech sectors with a special focus on biotechnological firms. Recent years…
Determinants of consumer behaviour in novice markets: the case of wine
Roberta Capitello, Lara Agnoli, Diego BegalliThis study aims to understand the behaviour of novice consumers and provide businesses with guidelines regarding how to approach the different typologies of novice consumers from…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones