Journal of Research in Marketing and Entrepreneurship: Volume 2 Issue 2

A Model of Opportunity Recognition and Exploitation: An Empirical Study of Incubator Firms

Robert G. Schwartz, Richard D. Teach

To most, opportunity recognition and exploitation are the key activities of entrepreneurship. In their 1989 paper on the subject the authors identified a factor structure useful…

The Demonstration of a Methodology for Assessing SME Decision Making

Audrey Gilmore, David Carson

This paper advocates the merits of a holistic qualitative research method and analysis as being the most penetrative method for determining the decision making process of SME…

Being Creative at the Marketing/Entrepreneurship Interface: Lessons from the Art Industry

Ian Fillis

Creativity is not a new phenomenon. Neither is entrepreneurial marketing. This paper offers a discussion, based on both classical and contemporary evidence from the world of art…

Meeting the competition with a market‐oriented organisation: A case of China’s state‐owned enterprises

Sandra S. Liu, Yi‐Zheng Shi

The past two decades have witnessed significant changes in China as it has moved from a centrally planned economy to a more market‐oriented one. As a socialist nation, state owned…

Emerging Marketing Culture within Privatised Industry: The Transition of Change

Geoff Lancaster, Gerry Brierley

The transition from a product driven to market driven culture has enforced changes in management style in previously nationalised companies. This article examines the background…