Journal of Research in Marketing and Entrepreneurship: Volume 24 Issue 2

Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach

Elisabete Sá, Minoo Farhangmehr, José Carlos Pinho, Sally Dibb

This paper aims to deepen the understanding of the marketing process and practices taking place during the initial stages of the company development, by revealing the distinct…

Drivers of social entrepreneurial intentions of Palestinian refugees in Lebanon

Samia Mahmoud Abou Chakra, Hussein Al Jardali

This paper aims to examine the impact of the three institutional environment dimensions: regulatory, cognitive and normative on the development of social entrepreneurial…

Impact of industry competitive intensity on brand performance: mediating role of market orientation and organizational learning

Mohammad Talari, Mina Khoshroo

The purpose of this paper is to investigate the effect of industry competitive intensity (ICI) on brand performance with the mediating role of market orientation and…

Value co-creation and performance within Brazilian innovation environments

Gustavo Piardi Piardi dos Santos, Serje Schmidt, Manuela Albornoz Gonçalves, Maria Cristina Bohnenberger

This study aims to analyse value co-creation in innovative firms within innovation environments (IEs) in the south region of Brazil from a processual and dynamic perspective…

Entrepreneurial orientation and innovation performance of social enterprises in an emerging economy

Stephen Oduro

Drawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation…

A typology of internationalisation patterns for SMEs in developing countries

Hashem Aghazadeh, Farzad Zandi

The purpose of the paper is twofold. Firstly, it provides an inclusive categorical framework of internationalisation patterns for small- and medium-sized enterprises, and…

The role of cognitive and demographic profile of future managers on product elimination decisions

Hooman Estelami, Mohammad G. Nejad

The purpose of this research is to determine how managers’ decisions to discontinue products may be affected by their cognitive and demographic characteristics. Research in…

Creative entrepreneurship, urban transformation and the (Baltic) triangle model

Nicholas Wise, Özge Gökbulut Özdemir, Ian Fillis

While the theoretical interaction of the creative and cultural industries and entrepreneurship in business is gaining attention in the literature, such entrepreneurial practices…

Marketing/entrepreneurship interface research priorities (2023–2026)

Nasser Alqahtani, Can Uslay

To update the research priorities, this study aims to propose a roadmap to researchers who are interested in the marketing/entrepreneurship interface (MEI) and stimulate research…

Using digital communications to manage the farmers’ market brand image

Benjamin Garner

The purpose of this paper is to explore the way one farmers’ market organization used an e-newsletter to establish and maintain their brand image as a socially responsible local…