Journal of Research in Marketing and Entrepreneurship: Volume 25 Issue 1

The importance of marketing mix planning and customer orientation for venture capital–financed startups: impacts on valuation, performance, and survival

Julia Woehler, Cornelia Ernst

Existing literature shows that marketing capabilities of new ventures are critical success factors affecting venture capital funding, startup performance and business failure. The…

Ethnic chambers of commerce and co-creation of value: a synthesis of cultural and networking competencies

Esi Elliot, Robert Spencer Smith, Pelin Bicen

The purpose of this paper is to explore and understand how Chambers of Commerce enhance networking among ethnic small businesses and enable the co-creation of value. This study…

The effectiveness of founder signals and firm performance during the IPO process

Tera L. Galloway, Douglas R. Miller

This paper aims to examine the impact of a firm’s governance characteristics on the signals released during the initial public offering (IPO) process. This paper focuses on the…

Measuring factors influencing entrepreneurial intention across gender in India: evidence from Global Entrepreneurship Monitor (GEM) Database

Jabir Ali, Zakia Jabeen, Muqbil Burhan

This paper aims at measuring the factors such as cognitive, economic and social recognition affecting entrepreneurial intention across gender in India.

Discovering ethnic minority business research directions using text mining and topic modelling

Sérgio Moro, Guilherme Pires, Paulo Rita, Paulo Cortez, Ricardo F. Ramos

This study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context.

Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study

Attila Pohlmann, Diego Grijalva, Fabrizio Noboa, Johanna Andrango

Associated with status, excess and wastefulness, the consumption of luxury is perceived as the antithesis to sustainable development. Entrepreneurs create business cases to…

An empirical investigation and assessment of entrepreneurial learning factors: a DEMATEL approach

Sucheta Agarwal, Vivek Agrawal, Veland Ramadani, Jitendra Kumar Dixit, Shqipe Gërguri-Rashiti

During the different phases of enterprise creation, entrepreneurial learning (EL) can be understood as an effective process. This study aims to find out the cause-and-effect…

Marketing and performance in small firms: the role of networking

Aodheen McCartan

The purpose of the paper is to advance knowledge of small firm performance by explicating how networking helps small firms carry out marketing and perform better.