Journal of Research in Marketing and Entrepreneurship: Volume 3 Issue 3

Entrepreneurial Ventures and Small Business: An Assessment of the Entrepreneurial Roles of the Franchisor and the Franchisee from an Entrepreneurial School of Strategy Formation Perspective

Sema Sakarya Tapan

Both small and large businesses are of critical importance to the performance of the economy. It is useful however to draw a distinction between entrepreneurial ventures and…

Networking as an Entrepreneurial Aid to Export Marketing

Audrey Gilmore, David Carson, Darryl Cummins, Aodheen O’Donnell, Damian Gallagher

In many peripheral regional economies, the decline in indigenous industries has shifted the focus of attention onto SMEs. With a small firm base and a small local market, an…

The Internet as a Marketing Interface for Welsh Speciality Small and Medium‐sized Agri‐food Enterprises

Adrian Sparkes, Brychan Thomas, Nick Clifton, Marco Rosales

A major challenge facing Welsh speciality Small and Medium‐sized Agri‐food Enterprises (SMAFEs) is how to sustain growth in a global market. This can be enhanced through…

Contractor Evaluation in the Aerospace Industry: Using the Evidential Reasoning Approach

Gary Graham, Glenn Hardaker

This paper reports the application of an evidential reasoning (ER) approach, to deal with the evaluation of a contractor, from among different fabrication options of aero‐engine…