Table of contents
The Semiology of Changing Brand Image
Ian Combe, David Crowther, Steve GreenlandThis article considers the attempted change to the image of an established brand by studying the semiotics within the brand’s historical advertising campaigns. The use of…
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ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones