Table of contents
The role of perceived risk in wine purchase decisions in restaurants
Stephen Lacey, Johan Bruwer, Elton LiThe purpose of this paper is to examine the level of perceived risk and implementation of risk‐reduction strategies (RRS) regarding the consumer wine purchase decision in the fine…
Determinants of export performance in French wine SMEs
Carole MaurelThis paper aims to determine which factors are the most important for French wine small‐ and medium‐sized enterprises (SMEs) to focus on to improve their export performance…
The Irish wine market: a market segmentation study
Sarah Geraghty, Ann M. TorresThe Irish wine market has experienced unprecedented growth in the last 15 years; drivers of growth include increased affordability and accessibility of wine and improved branding…
Chinese choices: a survey of wine consumers in Beijing
Ying Yu, Huihui Sun, Steve Goodman, Shangwu Chen, Huiqin MaThe purpose of this paper is to investigate the purchasing behaviours of two Beijing wine consumer groups and evaluate the influence of different factors on their decision making…
Explaining low farm‐gate prices in the Catalan wine sector
Montserrat Costa‐Font, Teresa Serra, Maria Gil, Anna GrasThe viticulture sector represents a conspicuous part of the Catalan agricultural and agro food sector. While wine production in Catalonia has been increasing markedly over the…
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer