Table of contents
Using winery web sites to attract wine tourists: an international comparison
Leighann Neilson, Judith MadillThis paper aims to report on a study of wine regions in five countries that assessed whether and how wineries use their web sites to provide information to and attract wine…
1939
Consumer segmentation based on usage of sales channels in the German wine market
Gergely Szolnoki, Dieter HoffmannThe purpose of this study is to test the segmentation based on the usage of sales channels and to compare the segments with each other in terms of socio-demographic and…
3056
Customer satisfaction and sales performance in wine tasting rooms
Marin Shapiro, Miguel I. Gómez– The purpose of this paper is to study the linkages between customer satisfaction (CS) and sales performance among wineries in New York State's Finger Lakes region.
2029
The effect of tasting sheet sensory descriptors on tasting room sales
Lauren Thomas, Miguel I. Gómez, Christopher James Gerling, Anna Katharine MansfieldThe purpose of this paper is to study the impact that tasting sheet sensory descriptors have on wine sales in tasting rooms that rely on direct-to-consumer sales to sell the…
696
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer