Table of contents
Strategic winery reputation management – exploring German wine guides
Marc DresslerPositioning via quality is key for German wineries. The aim of the study was to explore reputational variables (collective and firm reputation) the study as well as limits of…
Positioning fast moving luxury goods in a discount environment: How cue effects explain South African whisky prices
David PriilaidThis paper aims to understand how a fast moving luxury good like whisky is typically positioned within South Africa’s discounted retail environment and how this positioning could…
Wine experts’ rating: a matter of taste?
Jean-Marie Cardebat, Florine LivatGiven the lack of consensus among wine experts, this paper aims to examine whether this implies they make systematic mistakes or is an expression of their idiosyncratic…
Productivity growth in the winery sector: evidence from Italy and Spain
Ricardo Sellers-Rubio, Veronica Alampi Sottini, Silvio Menghini– The purpose of this paper is to estimate total productivity change in the winery sector, decomposing it into efficiency change and technical change.
What characterises luxury products? A study across three product categories
Therese Sjostrom, Armando Maria Corsi, Larry LockshinThis study aims to test whether the attributes developed via qualitative or conceptual approaches link to the concept of luxury when measured using a quantitative approach. Given…
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer