International Journal of Wine Business Research: Volume 34 Issue 2

Financial impact of high land prices on the viability of winery startup projects

Michael Santos, Vincent Richman, Aidong Hu

Does it make economic sense to invest in winery startups with high land prices? This paper aims to apply a capital budgeting analysis for a startup project to investigate the role…

The COVID-19 pandemic, customer satisfaction and sales performance in wine tasting rooms in the Finger Lakes region of New York State

Trent James Davis, Miguel I. Gomez

The purpose of this paper is to identify the drivers of customer satisfaction (CS) and sales performance at wineries in the Finger Lakes region of New York State in the context of…

The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention

Deonir De Toni, Rogério Pompermayer, Fernanda Lazzari, Gabriel Sperandio Milan

The symbolic value of wine is a relevant research topic and raises the interest in studies in both the enological and market areas. In this context, this study aims to understand…

Analyzing TripAdvisor reviews of wine tours: an approach based on text mining and sentiment analysis

Elena Barbierato, Iacopo Bernetti, Irene Capecchi

Wine packaged tours as a specific aspect of wine tourism have so far been neglected in research, for this reason, the purpose of this study is to study the key elements for the…

Craft breweries’ environmental proactivity: an upper echelons perspective

Erol Sozen, Imran Rahman, Martin O’Neill

Centered on upper echelons theory, this study aims to examine the interplay of US craft brewery owners’ green consumption values, environmental attitudes and environmental…

The cost of ignorance: reputational mark-up in the market for Tuscan red wines

Maja Uhre Pedersen, Paul Sharp

The purpose of this paper is to provide an empirical investigation of the idea that imperfectly informed consumers use simple signals to identify the characteristics of wine, for…

Craft beer – a systematic literature review and research agenda

Edgar Nave, Paulo Duarte, Ricardo Gouveia Rodrigues, Arminda Paço, Helena Alves, Tiago Oliveira

In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review…

Coopetition as improvisation: an exploratory comparative case study investigation into Spain’s natural wine industry

Rosana Fuentes-Fernández, Armand Gilinsky Jr.

This paper aims to develop an understanding of cooperation and collaboration in the natural wine industry in Spain as well as a deeper understanding of the challenges facing…