Business Strategy Series: Volume 14 Issue 4
Subject:
Table of contents
How much is strategic fit important?
Arpita Agnihotri– The purpose of this paper is to analyze the role of fit between the environment of a firm, its resources and strategies.
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The barriers to the adoption of environmental management practices in the hotel industry: a study of Malaysian hotels
Noor Shairullizan KamalulAriffin, Siti Nabiha Abdul Khalid, Nabsiah Abdul WahidThe objective of this study is to investigate if the five barriers, namely, Regulation/Government, Customer Demand, Level of Competition, Greenness at the Organizational Level…
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Strategizing for CRM to leverage its benefits
Kaushik MukerjeeThe high rate of CRM failures is a matter of concern for business managers. Although the benefits of CRM have been well acknowledged, the manner in which CRM's benefits can be…
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Sustaining a quality management system: process, issues and challenges
Sany Sanuri Mohd Mokhtar, Nur Adiana Hiau Abdullah, Nordin Kardi, Mohd Idzwan Yacob– This paper aims to highlight the planning and implementation processes of a higher education institution ISO 9000 quality management system.
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