The TQM Journal: Volume 26 Issue 3

Serious games: leverage for knowledge management

Caroline Bayart, Sandra Bertezene, David Vallat, Jacques Martin

– The purpose of this paper is to investigate if the use of “serious games” with students can improve their knowledge acquisition and their academic performance.

Social media marketing in the wellness industry

Stefan Olof Lagrosen, Kerstin Grundén

The advent of social media is dramatically changing the way marketing communication is conducted. This paper reports a study regarding the use of social media in the wellness…

Strategic planning and benchmarking organizational routines of universities in the Western Balkans

Antigoni Papadimitriou

There is currently limited knowledge of the strategic organizational routines such as strategic planning and benchmarking of universities in the Western Balkans (WB). Thus the…

Efficiency levels of sub-national governments: a comparison of SFA and DEA estimations

Primož Pevcin

By utilizing the two most commonly used approaches to generate “best practice frontier” to estimate efficiency of observed units, the purpose of this research paper is to estimate…

A five-senses perspective to quality in hospitals

Marta Maria Ugolini, Chiara Rossato, Claudio Baccarani

The purpose of this paper is to report on research on the sensory perceptions that patients and bystanders experience during hospitalisation. Sight, hearing, smell, taste and…

SMEs’ switching behavior in the natural gas market

Vania Vigolo, Fabio Cassia

The purpose of this paper is to explore loyalty and switching behavior among corporate energy customers in Italy. Thanks to the recent liberalization process, firms have now the…

Guest editorial

Claudio Baccarani and Jacques Martin