Table of contents
A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry
Lala Hu, Angela BasiglioThis paper aims at understanding how automotive firms integrate customer relationship management (CRM) tools and big data analytics (BDA) into their marketing strategies to…
4277
Exploring how to trigger the use of patient-reported information for quality improvement in multi-stakeholder governance
Francesca FerrèValue-based healthcare suggested using patient-reported information to complement the information available in the medical records and administrative healthcare data to provide…
424
Actual and perceived gaps in the supply and demand for marketing and communication services: an empirical analysis of the province of Bergamo
Mauro Cavallone, Andrea Pozzi, Philipp Wassler, Rocco PalumboThe purpose of the paper is to analyze the supply and demand of marketing and communication consulting services and evaluate actual and perceived gaps.
740
On tasks and soft skills in operations and supply chain management: analysis and evidence from the O*NET database
Italo Cesidio Fantozzi, Sebastiano Di Luozzo, Massimiliano Maria SchiraldiThe purpose of the study is to identify the soft skills and abilities that are crucial to success in the fields of operations management (OM) and supply chain management (SCM)…
395
ISSN:
1754-2731Renamed from:
The TQM MagazineOnline date, start – end:
2008Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Alexander Douglas