Asia-Pacific Journal of Business Administration: Volume 9 Issue 2

Note from the Editor

Exploring meaning transfer in celebrity endorsements: measurement and validation

Subhadip Roy, Varsha Jain

The “meaning transfer model (MTM)” is one of the less researched models in celebrity endorsement. The purpose of this paper is to empirically measure and validate a comprehensive…

Assessing organizational citizenship behaviour through constructing emotional intelligence

Md. Aftab Anwar, Aahad M. Osman-Gani, Rodrigue Fontaine, Muhammad Sabbir Rahman

The purpose of this paper is to identify the relationships of the dimensions of emotional intelligence (EI) with organizational citizenship behaviour (OCB). EI is the capacity to…

Moderating role of productivity on diversified conglomerates and performance: the case of Malaysia

Alex Kwaku Gyan

The purpose of this paper is to investigate the previous mixed findings in the relationship between diversification and firm performance. Using international and industrial…

Social media usage, electronic word of mouth and purchase-decision involvement

Shantanu Prasad, Ishwar C. Gupta, Navindra K. Totala

The purpose of this paper is to propose the theory which gives valuable insight into the context of social media, electronic word of mouth (EWOM), trust and purchase-decision…

Disclosure of public-private partnership (PPP) voluntary information: Case of Malaysian PPP projects

Mubarak Shehu Musawa, Suhaiza Ismail, Hawa Ahmad

The purpose of this paper is twofold: first, it seeks the perception of public-private partnership (PPP) experts on the importance of desirable PPP information that can be…