Sport, Business and Management: Volume 13 Issue 4

Motivations and intentions for equity and reward-based crowdfunding in professional sports

Taeyeon Oh, Kisung Kwon, Hojun Sung

For centuries, people have raised money for many purposes, and funding projects utilizing the Internet began to spread in earnest after 2010. However, there is a notable lack of…

The challenge of renewing a varsity sport brand: a mixed-methods approach

André Richelieu, Simona Gavrila, Pierre Sercia

The purpose of this study was twofold. First, the authors analyzed how a major Canadian university sport brand was interpreted by its stakeholders and why the perception was so…

Global multi-sport events: content strategy for driving fan engagement on Twitter

R.V. Shabbirhusain, Balamurugan Annamalai, Shabana Chandrasekaran

This study aims to understand the impact of content orientation, media type, and information richness on fan engagement in multi-sport global events.

The impact of a new women's professional sport league on pre-existing sport organisations: a modified, integrative approach to examining change

Chelsey Sara Taylor, Michael L. Naraine, Katie Rowe, Jonathan Robertson, Adam Karg

The purpose of this study was to explore the process of change in existing professional sport organisations as they initiate a women's team.

Determinants of ticket prices in the secondary ticket market and the effects of COVID-19: empirical evidence from NBA ticket price data analytics

Moonsup Hyun, Brian P. Soebbing

Scholars note there are limited studies analyzing ticket price determinants. Using the common seat approach, the authors sought to advance this line of research by analyzing…