Sport, Business and Management: Volume 3 Issue 1
Strapline:
An international journalTable of contents
Corporate brand relationships: the case of TOYOTA F1 Racing Team
Abel Tasiyana Kahuni, Jennifer RowleyThe purpose of this article is to explore the corporate brand‐web associated with the TOYOTA F1 Racing Team in order to exemplify existing theoretical discussions of the brand‐web…
The relationship between ownership structure and club performance in the English Premier League
Robert Wilson, Daniel Plumley, Girish RamchandaniThe purpose of this paper is three‐fold. First, to explore the relationship between the financial and sporting performance of clubs competing in the English Premier League (EPL)…
Annika Sörenstam – a hybrid personal sports brand
Kenneth CortsenThe purpose of this article is to investigate sports branding at the personal level by focusing on the evolvement, growth and sustainability of the ANNIKA BRAND – an extension of…
Sports teams and equipment manufacturers going international: The strategic leverage of co‐branding
André Richelieu, Michel DesbordesThe purpose of this is to analyse co‐branding as leverage for both teams and equipment manufacturers in their internationalization endeavours. In other words, how can teams and…
Actual self‐concept versus ideal self‐concept: An examination of image congruence and consumers in the health club industry
Jeremy I. Abel, Cheryl L. Buff, John C. O’NeillThe purpose of this research is to investigate the extent to which actual and ideal self‐congruities (image) are associated with health club patronage, a conspicuous consumption…
ISSN:
2042-678XOnline date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Kwame Agyemang