Sport, Business and Management: Volume 6 Issue 3

Volunteers at biking race events: Antecedents of commitment and intention to remain volunteering at future events

Reidar J. Mykletun, Krista Himanen

The purpose of this paper is to examine the antecedents of volunteer commitment and intention to remain volunteering for the same event in the future, in the context of two…

The impact of social networks in the development of a personal sports brand

Michael Robert Green

Over the past two decades the subject and growth of social media has been exponential, along with its relevance to the sport marketing industry. The purpose of this paper is to…

The future of professional football: A Delphi-based perspective of German experts on probable versus surprising scenarios

Steffen Merkel, Sascha L. Schmidt, Dominik Schreyer

The purpose of this paper is to explore the future of professional soccer by 2025. Scientific foresight studies on this industry do not yet exist despite its current position at a…

Factors impacting the decision to attend soccer games: an exploratory study

Fahri Karakaya, Peter Yannopoulos, Margarita Kefalaki

– As an exploratory study, the purpose of this paper is to examine the underlying motivations for attending soccer games.

The role of sport science in the elite football labour process

Peter Kennedy, David Kennedy

The purpose of this paper is to examine the elective affinity between sport science and elite football by situating it first, within the wider political economy of football and…

Service quality models in the context of the fitness industry

Olga Polyakova, Mohammed T Mirza

The purpose of this paper is to review the concept of perceived service quality in the fitness industry by considering the service-dominant logic (Vargo and Lusch, 2004) and…