Arts Marketing: An International Journal: Volume 1 Issue 1

Editorial: terraforming Arts Marketing

Noel Dennis, Gretchen Larsen, Michael Macaulay

The purpose of this paper is to introduce the inaugural edition of Arts Marketing: An International Journal and highlight its vision for arts marketing and establish its research…

The evolution and development of arts marketing research

Ian Fillis

The purpose of this paper is to carry out a longitudinal review of arts marketing research.

Mapping the arts marketing literature

Daragh O'Reilly

The purpose of this paper is to visually map the arts marketing journal literature.

Doing more with less: Understanding the contributions of regional art gallery members through marketing segmentation

Jodie Kleinschafer, David Dowell, Mark Morrison

The purpose of this paper is to develop insight regarding art gallery members' identification with their galleries through the use of segmentation. The antecedents of a member's…

The secret jazz fan: a tale of sublimation featuring film and music

Finola Kerrigan, Noel Dennis

The purpose of this paper is to investigate the way in which film can introduce jazz to a wider audience.

And then we come to the brand: academic insights from international bestsellers

Stephen Brown

The literary world is an elitist enclave, where anti‐marketing rhetoric is regularly encountered. This paper aims to show that the book trade has always been hard‐nosed and…

A new company descriptor takes us into a new era

Rebecca Marsh