International Journal of Bank Marketing
Issue(s) available: 278 – From Volume: 1 Issue: 1, to Volume: 43 Issue: 3
Strapline:
For the financial services sector
Volume 42
Volume 41
Volume 40
Volume 39
Volume 38
Volume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
An examination of financial vulnerability among the AAPI population in the United States
Kyoung Tae Kim, Sunwoo Tessa LeeThis study uses data from the National Financial Capability Study to examine the financial vulnerability of Asian American and Pacific Islander (AAPI) adults relative to that of…
Assessing the quantity and quality of corporate social responsibility disclosures on websites: an empirical analysis on largest Islamic and conventional banks worldwide
Elhassan Kotb Abdelrahman Radwan, Zsuzsanna Győri, Antonella RussoThe study aims to evaluate and compare the quantity and quality levels of corporate social responsibility disclosure (CSRD) practices on the websites of the largest Islamic and…
Does societal trust affect banking activity? European evidence
Paulo M. Gama, Fátima Sol Murta, Arnaldo CoelhoThis paper provides empirical evidence on the impact of societal trust in three dimensions of banking activity: the quantity and quality of credit granted by banks and their…
How internal marketing can increase the satisfaction and retention of Generation Z employees in the banking sector
David M. BrownThe purpose of this paper is to identify how internal marketing can be used to increase the satisfaction and retention of Generation Z employees within the global banking sector…
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth
Abdulalem Mohammed, Abdullah Kaid Al-Swidi, Mohammed A. Al-Hakimi, Alberto FerrarisThis study explores the intricate relationships between greenwashing (GW), negative word-of-mouth (NWoM) and brand avoidance (BA), emphasizing the pivotal roles of green perceived…
How does perception of economic policy uncertainty affect corporate greenwashing?
Shikuan Zhao, Ahmed Imran Hunjra, David Roubaud, Fuxian ZhuIn the context of macroeconomic fluctuations and uncertainty in policy changes, it is essential to understand how companies adapt their environmental strategies and marketing…
Examining the brand-level associations between customer satisfaction, demographic profile and loyalty
John G. DawesThis study examines the extent to which brand-level satisfaction scores are related to loyalty metrics, controlling for the double jeopardy effect as well as the demographic…
A bibliometric analysis of financial fraud exploiting the elderly in the digital age
María-Elena Lindez-Macarro, Rocio Gallego-Losada, Antonio Montero-Navarro, José-Luis Rodríguez-SánchezThe purpose of this review is to conduct a bibliometric analysis of financial fraud exploiting the elderly by mapping its evolution, identifying major metrics and discussing…
Exploring trust and outcome expectancy in FinTech digital payments: insights from the stimulus-organism-response model
Hawazen Alamoudi, Richard Glavee-Geo, Majed Alharthi, Raigul Doszhan, Maiya M. SuyunchaliyevaThis study uses the S-O-R theory to examine how trust and outcome expectancy influence usage and advocacy. It also analyzes the moderating role of trust in a low-trust society and…
Banking reputation and its impact on stock markets: a big data analysis through online comments
Ana-María Casado-Molina, María-Mercedes Rojas-de-Gracia, Pilar Alarcón-Urbistondo, Célia M.Q. RamosGiven the substantial number of social conversations on the Internet, companies must remain vigilant about protecting their reputations and businesses. The purpose of this…
Did COVID-19 hurt consumer financial well-being? Factors associated with consumer bankruptcy risks during the pandemic
Jing Jian Xiao, Rui YaoThe COVID-19 pandemic resulted in millions of lives lost. Beyond its devastating impact, did it also hurt consumer financial well-being? Consumer bankruptcy is often seen as a…
Agent-based modelling of credit card promotions
Conor Brian Hamill, Raad Khraishi, Simona Gherghel, Jerrard Lawrence, Salvatore Mercuri, Ramin Okhrati, Greig Alan CowanInterest-free promotions are a prevalent strategy employed by credit card lenders to attract new customers, yet the research exploring their effects on both consumers and lenders…
Implementing a customer-centric strategy through service design in financial organisations
Virpi Kaartti, Jukka Ojasalo, Marius WaitThe purpose of this article is to explore how the application of service design can support financial organisations to implement their customer-centric business strategy.
Relationship marketing challenges in the Turkish banking industry: an exploratory study
Meral Ahu Karageyim, Serdar S. DurmusogluThis exploratory research, designed with a grounded theory method, was conducted to reveal the current relationship marketing challenges and strategies in retail banking in an…
Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry
Moayad Moharrak, Emmanuel MogajiThis study aims to fill critical research gaps by providing empirical evidence on the practical application of generative AI in the banking sector. It explores managerial…
Online review based IPA and IPCA: the case of Korean mobile banking apps
Sohui Kim, Min Ho RyuThis study introduces a novel approach to conducting importance-performance analysis (IPA) and importance-performance competitor analysis (IPCA) by utilizing online reviews as an…
Financial anxiety of university students in Poland and Czechia: fsQCA analysis
A.F.M. Jalal Ahamed, Dominika Jakubowska, Tomáš SadílekThis study aims to formulate propositions based on combinations of causal conditions that lead to high or low financial anxiety among European students, particularly in Poland and…
Fresh start mindset and attitudes toward the banks: the mediating role of optimism judgment bias and face arousal
Wagner Junior Ladeira, Mohd Azhar, Tareq Rasul, Fernando SantiniThis paper aims to analyze the effects of a fresh start mindset on attitudes toward the banks. Furthermore, we try to predict how optimism judgment bias and arousal can affect the…
Cryptocurrencies as a new trigger for credit card misuse during economic downturns
Zefeng Bai, Pengcheng Wang, Miaoqing JiaIn this paper, we empirically investigate how crypto investments in times of economic downturn would affect credit card usage, a widely used payment method that has a significant…
Leveraging sentiment analysis via text mining to improve customer satisfaction in UK banks
Amirreza Ghadiridehkordi, Jia Shao, Roshan Boojihawon, Qianxi Wang, Hui LiThis study examines the role of online customer reviews through text mining and sentiment analysis to improve customer satisfaction across various services within the UK banking…
Perceptions of CSR initiatives as a strategic driver in strengthening relationships among banks and Italian consumers: an empirical approach in the Italian banking context
Marco Barone, Candida Bussoli, Danilo Conte, Lucrezia Fattobene, Domenico MorroneCorporate social responsibility (CSR) activities are increasingly prominent in the current agendas of firms, regulatory agencies and consumers worldwide. It is vital for banks to…
Crafting brand love: role of perceived brand localness, foreignness, coolness and consumer identities in digital retail banking
Asif Ali Safeer, Mehrab NazirThis study seeks to examine the effects of perceived brand localness and foreignness on brand love via perceived brand coolness by incorporating the moderating impacts of local…
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami