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Home > Strategic Direction > Table of contents:Volume 24 issue 9
Strategic Direction
ISSN: 0258-0543
Online from: 2002
Subject Area: Strategy
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Table of contents:
Volume 24 issue 9
Published: 2008, Start page: p3Icon key: 
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| 1741959 | Strategic brand management decision: the case of Sony Ericsson Walkman Henrik Uggla, Hira Verick (pp. 3 - 5) Keywords: Brands, Gearing, Marketing strategy, Mobile communications, Portfolio investment Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (61kb) ] | Reprints & permissions |
| 1741960 | Keeping your talent: Identifying and retaining your star employees (pp. 6 - 8) Keywords: Business development, Coaching, Recruitment, Retention Article type: General review Please login | Abstract & purchase [ HTML & PDF (42kb) ] | Reprints & permissions |
| 1741961 | Creating a creative organization: Innovation dos and don'ts (pp. 9 - 12) Keywords: Creative thinking, Financial analysis, Innovation, Organizational culture Article type: General review Please login | Abstract & purchase [ HTML & PDF (138kb) ] | Reprints & permissions |
| 1741962 | Smoothie operators: Can PepsiCo loosen Innocent's UK stranglehold? (pp. 13 - 16) Keywords: Corporate social responsibility, Health foods, Product positioning Article type: General review Please login | Abstract & purchase [ HTML & PDF (50kb) ] | Reprints & permissions |
| 1741963 | Have you got the bug?: Viral marketing and its place in your marketing arsenal (pp. 17 - 18) Keywords: Consumer marketing, Customer loyalty, Marketing strategy, Product sevelopment, Test marketing Article type: General review Please login | Abstract & purchase [ HTML & PDF (156kb) ] | Reprints & permissions |
| 1741964 | API discovers “good enough” is better than best: Christensen shows newspapers how to fight web media challengers (pp. 19 - 21) Keywords: Advertising, Internet, Print media, Radio, Television Article type: General review Please login | Abstract & purchase [ HTML & PDF (45kb) ] | Reprints & permissions |
| 1741965 | Is America depressed?: It depends who you ask (pp. 22 - 24) Keywords: economic conditions, economic depression, economic performance, recession, United States of America Article type: General review Please login | Abstract & purchase [ HTML & PDF (220kb) ] | Reprints & permissions |
| 1741966 | Automobile heaven or hell?: Winning strategies for difficult times (pp. 25 - 27) Keywords: Automotive industry, Corporate strategy, Environmental management, Turnarounds Article type: General review Please login | Abstract & purchase [ HTML & PDF (43kb) ] | Reprints & permissions |
| 1741967 | Interview with Max Mckeown Interview by Ruth Young (pp. 28 - 30) Keywords: Corporate strategy, Employee development, Human resource management, Innovation, Innovation, Leadership Article type: Case study Please login | Abstract & purchase [ HTML & PDF (35kb) ] | Reprints & permissions |
| 1741968 | Robotic developments: Working towards a new breed of robot (pp. 30 - 32) Keywords: Artificial intelligence, Europe, Interactive programming, Learning, Research and development, Robotics Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (39kb) ] | Reprints & permissions |
| 1741969 | Nature's inspiration: Solving sustainability challenges (pp. 33 - 35) Keywords: Aerospace industry, Design, Innovation, Medicines, Recycling, Terrestrial biology Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (42kb) ] | Reprints & permissions |
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