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Journal cover: Strategic Direction

Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Table of contents:
Volume 25 issue 3

Published: 2009, Start page: p3

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Articles
Article Id: Article Information:
1771101 Why thought leadership is more important than ever
Mindy Gibbins-Klein (pp. 3 - 4)
Keywords: Chief executives, Creative writing, Leadership, Public relations, Publishing
Article type: Viewpoint
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1771102 Seizing the initiative: Brand building during a recession
(pp. 5 - 8)
Keywords: Brand management, Marketing strategy, Recession
Article type: General review
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1771103 From Prada to Zara: Is the global recession out of fashion?
(pp. 9 - 11)
Keywords: Clothing, Fashion, Fashion design, Management strategy, Retail trade
Article type: General review
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1771104 Get connected!: How Accenture and IBM are using the web for HRM strategy
(pp. 12 - 14)
Keywords: Human resource management, Networking, Recruitment, Training
Article type: General review
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1771105 Why going green won't cost the earth: Hotels, tour operators and jewelers stand up for sustainability
(pp. 15 - 17)
Keywords: Corporate strategy, Cost analysis, Environmental management, Hotels, Supply chain management, Sustainable development
Article type: General review
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1771106 The successful MBA project: The rise and future of The Cashmere Collection
(pp. 18 - 19)
Keywords: Brands, China, Clothing, Retailing, Sales, Small enterprises
Article type: General review
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1771107 Reliance on a winning strategy: Practice makes perfect
(pp. 20 - 22)
Keywords: Corporate strategy, India, Strategic management
Article type: General review
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1771108 International mergers and acquisitions: The role of HR functions
(pp. 23 - 25)
Keywords: Acquisitions and mergers, Case studies, Finland, Human resource management
Article type: General review
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1771109 Interview with Rowan Gibson
Interview by Ruth Young (pp. 26 - 28)
Keywords: Corporate strategy, Innovation, Sustainable development
Article type: Viewpoint
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1771110 Delivering sustainable innovation: A positive attitude
(pp. 29 - 31)
Keywords: Innovation, Management strategy, United Kingdom
Article type: Viewpoint
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1771111 An engineering adventure: Twin innovation goals
(pp. 32 - 34)
Keywords: Education, Fluid dynamics, Innovation, Mechanical engineering, Skills shortages
Article type: Viewpoint
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What's on the web

Article Id: Article Information:
1771125 What's on the web
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Suggested reading

1771124 Talent on Demand – Managing Talent in an Age of Uncertainty
P. Cappelli
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Diary

1771114 Diary
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Corporate law outlook

1771113 Corporate law outlook
Simon Mydlowski
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Competitive horizon

1771112 Competitive horizon
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Abstracts

1771115 The Facebook conundrum
F. Ramsay
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1771116 The role of corporate branding in a market driving strategy
V. Tarnovskaya
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1771117 Organisational helplessness in the public sector
J. Knight
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1771118 Trouble in the air for Virgin (airlines)
D. Benady
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1771119 Changes in employees’ attitudes at work following an acquisition: a comparative study by acquisition type
S. Guerrero
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1771120 Assessing the future of futures studies in management
J.O. Schwarz
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1771121 The world’s your oyster (IT and Web 2.0 entrepreneurs)
J. Gliddon
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1771122 Winning attitudes: applying sports principles to business
R. Le Pla
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1771123 Firm age and innovation
N. Balasubramanian
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