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Home > Strategic Direction > Table of contents:Volume 26 issue 10
Strategic Direction
ISSN: 0258-0543
Online from: 2002
Subject Area: Strategy
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Table of contents:
Volume 26 issue 10
Published: 2010, Start page: p3Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
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| 1878173 | Copycats: how smart companies use imitation to gain a strategic edge Oded Shenkar (pp. 3 - 5) Keywords: Innovation, Organizational culture, Productivity rate Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (82kb) ] | Reprints & permissions |
| 1878174 | How not to let business slip away: Don't upset old customers when tempting new ones (pp. 6 - 8) Keywords: Accountancy, Consumer behaviour, Customer loyalty, Customer orientation, Customer relations, Customer retention, Economic depression, Sales force Article type: General review Please login | Abstract & purchase [ HTML & PDF (47kb) ] | Reprints & permissions |
| 1878175 | Building better business practices at InterContinental: Using music to improve core brand positioning (pp. 9 - 11) Keywords: Brands, Corporate communications, Corporate identity, Corporate strategy, Organizational change Article type: General review Please login | Abstract & purchase [ HTML & PDF (123kb) ] | Reprints & permissions |
| 1878176 | How to heighten efficiency and combat risk: The value of strategic planning (pp. 12 - 15) Keywords: Quality management techniques, Risk management, Strategic planning Article type: General review Please login | Abstract & purchase [ HTML & PDF (58kb) ] | Reprints & permissions |
| 1878177 | Are you asking the right questions?: Peter Drucker's strategic thinking (pp. 16 - 17) Keywords: Corporate governance, Strategic management Article type: General review Please login | Abstract & purchase [ HTML & PDF (51kb) ] | Reprints & permissions |
| 1878178 | Supplying the means to spend more wisely: Firms need to look at dynamics of the supply chain (pp. 18 - 21) Keywords: Budgetary control, Financial reporting, Recycling, Supplier relations, Supply-chain management Article type: General review Please login | Abstract & purchase [ HTML & PDF (51kb) ] | Reprints & permissions |
| 1878179 | Transparency is the best policy: Avoiding corporate damage through appropriate crisis management (pp. 22 - 24) Keywords: Business ethics, Corporate social responsibility, Risk management Article type: General review Please login | Abstract & purchase [ HTML & PDF (153kb) ] | Reprints & permissions |
| 1878180 | Local brands for local people: How brand design and recession impact premium-priced products (pp. 25 - 28) Keywords: Brand extensions, Brand management, Customer satisfaction Article type: General review Please login | Abstract & purchase [ HTML & PDF (52kb) ] | Reprints & permissions |
| 1878181 | China catches the wave of innovation: Clever approaches to launching new products (pp. 29 - 31) Keywords: China, Developing countries, Innovation Article type: General review Please login | Abstract & purchase [ HTML & PDF (235kb) ] | Reprints & permissions |
| 1878182 | Concorde grounded but innovation still flying: The constant search for what customers want tomorrow (pp. 32 - 34) Keywords: Customers, Ideas generation, Innovation, Knowledge transfer, Networking, New products, Suppliers Article type: General review Please login | Abstract & purchase [ HTML & PDF (48kb) ] | Reprints & permissions |
| 1878183 | Interview with Tom Adams, Chief Executive Officer, Rosetta Stone Inc. Interview by Juliet Norton (pp. 35 - 37) Keywords: Languages, Learning Please login | Abstract & purchase [ HTML & PDF (47kb) ] | Reprints & permissions |
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