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Journal cover: Strategic Direction

Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

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Table of contents:
Volume 28 issue 1

Published: 2012, Start page: p3

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Articles
Article Id: Article Information:
17004679 A sustainable workplace – we're all in it together
Andrew Cameron (pp. 3 - 5)
Keywords: Environment, Management effectiveness, Strategy, Sustainability, Sustainable development
Article type: Viewpoint
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17004680 It's good to talk: How one company strengthened its business-to-business partnerships
(pp. 6 - 9)
Keywords: Employee attitudes, Information exchange, Intellectual capital, Organizational performance, Partnership, Relationship management, Supply chain management, Transparency, Trust
Article type: General review
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17004681 Dividend of doing the right thing: Benefits result from sustainable strategies
(pp. 10 - 13)
Keywords: Cities, Climate change, Corporate strategy, Employees, Environmental management, Sustainability, Sustainable development
Article type: General review
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17004682 Motivate your bright people for competitive advantage: How Indra introduced integrated CSR to transform its corporate strategy
(pp. 14 - 16)
Keywords: Corporate social responsibility, Corporate strategy, Ethics, Human capital, Innovation, Knowledge management, Spain
Article type: General review
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17004683 Attracting and retaining customers in a competitive market: New strategies demonstrate advertisers still have more to learn
(pp. 17 - 20)
Keywords: Advertising effectiveness, Customer loyalty, E-mail, Global consumer culture positioning, Loyalty, Target, Technology
Article type: General review
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17004684 A measured view of community projects: Companies can work out the impacts of partnerships with NGOs
(pp. 21 - 23)
Keywords: Corporate community involvement, Corporate social responsibility, Non-governmental organizations, Pharmaceutical industry, Thailand
Article type: General review
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17004686 Rebels with a cause: How a new wave of multinationals are radically redefining corporate strategy
(pp. 24 - 27)
Keywords: Business enterprise, Corporate marketing, Corporate strategy, Finance, Outsourcing, Sports
Article type: General review
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17004685 Nissan hones its global strategy: A big player in China now targets India
(pp. 28 - 30)
Keywords: Business development, Economic growth, Globalization, India, Japan, Motor industry, Transnation of corporations
Article type: General review
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17004687 Designed to look at bigger issues: Modern strategists have much to engage their minds
(pp. 31 - 34)
Keywords: Academic research, Competitive advantage, Corporate social responsibility, Corporate strategy, Environment, Markets, Strategy
Article type: General review
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17004688 Interview with Rupert Merson, author of Guide to Managing Growth
Interview by William Strange (pp. 35 - 36)
Keywords: Business, Economic growth, Growth, Human resources, Leadership, Management activities, Strategy
Article type: Viewpoint
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Suggested reading

Article Id: Article Information:
17004701 Business services in European economic growth
Luis Rubalcaba
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Diary

17004702 Diary
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Corporate law outlook

17004690 The truth about the Bribery Act
Mark Jones
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Competitive horizon

17004689 Competitive horizon
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Abstracts

17004692 A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
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17004693 Taming the dragon (the rewards and obstacles facing western marketers in China)
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17004694 Seeing what others miss: how to create advantages through “tactical shifting”
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17004695 Goal setting and gainsharing: the evidence on effectiveness
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17004696 The battle for screen survival (new opportunities for cinema advertising)
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17004697 Your mission is to turn spies into special agents (how UK brands have experienced hacking security breaches as a form of consumer espionage)
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17004698 Made to measure up to professional standards (extension of the DIY concept to consumers using new self-service brands)
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17004699 A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
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17004700 Strategic tests from four senior executives
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