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Journal cover: Strategic Direction

Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Rebels with a cause: How a new wave of multinationals are radically redefining corporate strategy


Document Information:
Title:Rebels with a cause: How a new wave of multinationals are radically redefining corporate strategy
Source:Strategic Direction, Vol. 28 Iss: 1
pp:24 - 27
Keywords:Business enterprise, Corporate marketing, Corporate strategy, Finance, Outsourcing, Sports
Article type:General review
DOI:10.1108/02580541211189085 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:

PurposeThe aim is to review the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

FindingsFor baseball fans, one of the modern legends that has enriched the sport was the success of the success of the Oakland Athletics team of the early 2000s. The team was one of the poorest, had little marquee talent, and yet through the genuinely radical, iconoclastic strategies adopted by the management team led by general manager Billy Beane it became on of the most successful teams of the decade.

Practical implicationsThe review provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



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