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Home > Strategic Direction > Volume 28 issue 1 > A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
Strategic Direction
ISSN: 0258-0543
Online from: 2002
Subject Area: Strategy
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A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
| Title: | A cocktail of opportunity (why a recession is not the time to trim brand portfolios) |
|---|---|
| Source: | Strategic Direction, Vol. 28 Iss: 1 |
| Keywords: | Brand management, Competitive strategy, Marketing management, Marketing models, Marketing philosophy, Marketing planning, Marketing strategy, Marketing theory, Organizations, Sales campaigns, Spirits, Strategic marketing, United Kingdom |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | This article has no abstract |
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