Strategic Direction

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings – Two decades of impressive growth has earned the Australian wine industry a reputation of being a producer of high quality, consistent and affordable wines supported by innovations in grape growing, winemaking, sales and marketing. However, in 2009, the Australian wine industry was struggling to compete on a global scale, with quality wines accessible to the mass market.

Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications – Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.