Sports sponsorship moves into the fast lane (strategic marketing issues involved in UK sports sponsorship)

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Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Document Information:
Title:	Sports sponsorship moves into the fast lane (strategic marketing issues involved in UK sports sponsorship)
Author(s):	M. Barnett
Source:	Strategic Direction, Vol. 28 Iss: 7
Author(s):	M. Barnett
Keywords:	Advertising, Brand management, Consumer goods, Consumer marketing, Marketing management, Marketing models, Marketing philosophy, Marketing planning, Marketing strategy, Marketing theory, Organizations, Sales campaigns, Sponsorship, Sporting events, Strategic marketing, United Kingdom
Publisher:	Emerald Group Publishing Limited
Abstract:	This article has no abstract